They are helping the company to determine which technology solutions are viable over time by balancing customer wants, cost and environmental needs. To do its part, Ford is pursuing multiple technological paths and working with partners to find new, more meaningful solutions that are affordable for customers and in line with Ford’s plans to create safer, more fuel-efficient, quality products customers desire and value.įord developed modeling tools to map its future sustainability goals. For the automotive industry, this includes the vehicle manufacturers, the fuel industry, governments and consumers. “We are focusing on sustainable technology solutions that can be used not for hundreds or thousands of cars – but for millions of cars, because that is how Ford can truly make a difference.”įord recognizes climate change is a significant global challenge that must be addressed by a range of stakeholders. “Ford is committed to offering customers affordable, environmentally friendly technologies in vehicles they really want,” Mulally said at the Los Angeles Auto Show. Ford Motor Company is rolling out a range of global environmental technologies that will provide customers more fuel-efficient vehicles that emit fewer greenhouse gases without compromising their expectations for safety, interior room or performance, Alan Mulally, the company’s president and chief executive officer, announced November 14.
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